35 fast facts about The 1:1 Diet by Cambridge Weight Plan

We’re marking 35 years of weight loss winning this year! To celebrate, here’s 35 fast facts with all you need to know about us…

• The 1:1 Diet by Cambridge Weight Plan was created by biochemist, Dr Alan Howard, and his colleague, Dr Ian McLean-Baird
• The brand officially launched in 1984 as The Cambridge Diet
• When the diet was first launched in the UK, the main products were chocolate, vanilla and strawberry shakes
• The 1:1 Diet now has 48 products and five water flavourings
• The most recent new product launch was the Fruit & Nut Bar
• The 1:1 Diet by Cambridge Weight Plan is available in 30 countries around the world
• The first Consultant was John Bradley who joined the business on April 1, 1984, and is still a consultant today
• As of September 2022, Cyprus has 68 specially trained Consultants providing one-to-one support for dieters
• All Consultants must attend training twice a year to make sure that they are up to date with our policies and protocols so that they can offer the best possible service.
• Our most popular consultant name is Maria.
• Our most popular consultant surname is Assiotou.
• Each year a number of dieters are recognised for achieving their personal weight-loss goals in front of hundreds of people at the annual Slimmer of the Year gala dinner 
• In 2023 Demetris Photiou became our newest Slimmer of the Year after losing 62kg, and went onto become Cyprus’ 6^th, International Slimmer of the Year, beating competition from all over the world with his amazing weight loss and inspirational story!
• Cambridge Weight Plan was introduced in Cyprus as a family business in 2006 has remained one ever since!
• Cyprus is the only Distributor to have won 5 International Slimmer of the Year awards 
• We have gone on more than 60,000 weight loss journeys with our Cypriot dieters
• The 1 to 1 Diet is the market leader in the diet industry in Cyprus
• Meal replacements are manufactured in Corby, which is a zero-landfill site with all waste products either sent for recycling or transferred into energy from waste reprocessing
• More than 350 million products have been manufactured in Corby since 1986
• 90 per cent of all product manufacture takes place in the UK
• In recent years, the UK operation has won 13 awards across the food manufacturing, export trade and direct selling sectors
• 2007 saw the introduction of a lactose-free range, which includes a delicious range of shakes, soups and meals
• In 2013 the company won the Queen’s Award for Enterprise in International Trade
• Approximately 35 per cent of everything produced in the UK is exported
• The first ever country exported to was Denmark
• The company’s biggest international market is Holland
• The company’s newest international market is New Zealand
• As well as an in-house medical team, The 1:1 Diet by Cambridge Weight Plan employs a nutritionist
• Recent medical research proves what we always knew – that one-to-one support and meal replacement diets are the most effective way to lose weight
• In the last financial year, the company sold more than 20 million servings containing cocoa/chocolate 
• 17 million bars/bites were sold worldwide in 2018
• Current bestselling products include Salted Caramel Bites, Cookies and Cream Bar, and Peanut Crispy Bar. 
• Our Salted Caramel Bites sell twice as many as our next best-selling product
• The 1:1 Diet by Cambridge Weight Plan is our new brand name, which emphasises the unique one-to-one support provided by Consultants to dieters
• Cyprus switched to the 1 to 1 Diet brand on 9th March 2020

The 1:1 Diet is 35 years young