35 fast facts about The 1:1 Diet by Cambridge Weight Plan

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35 fast facts about The 1:1 Diet by Cambridge Weight Plan

We’re marking 35 years of weight loss winning this year! To celebrate, here’s 35 fast facts with all you need to know about us…

  • The 1:1 Diet by Cambridge Weight Plan was created by biochemist, Dr Alan Howard, and his colleague, Dr Ian McLean-Baird
  • The brand officially launched in 1984 as The Cambridge Diet
  • When the diet was first launched in the UK, the main products were chocolate, vanilla and strawberry shakes
  • The 1:1 Diet now has 48 products and five water flavourings
  • The most recent new product launch was the Fruit & Nut Bar
  • The 1:1 Diet by Cambridge Weight Plan is available in 30 countries around the world
  • The first Consultant was John Bradley who joined the business on April 1, 1984, and is still a consultant today
  • As of September 2022, Cyprus has 68 specially trained Consultants providing one-to-one support for dieters
  • All Consultants must attend training twice a year to make sure that they are up to date with our policies and protocols so that they can offer the best possible service.
  • Our most popular consultant name is Maria.
  • Our most popular consultant surname is Assiotou.
  • Each year a number of dieters are recognised for achieving their personal weight-loss goals in front of hundreds of people at the annual Slimmer of the Year gala dinner 
  • In 2023 Demetris Photiou became our newest Slimmer of the Year after losing 62kg, and went onto become Cyprus’ 6th, International Slimmer of the Year, beating competition from all over the world with his amazing weight loss and inspirational story!
  • Cambridge Weight Plan was introduced in Cyprus as a family business in 2006 has remained one ever since!
  • Cyprus is the only Distributor to have won 5 International Slimmer of the Year awards 
  • We have gone on more than 60,000 weight loss journeys with our Cypriot dieters
  • The 1 to 1 Diet is the market leader in the diet industry in Cyprus
  • Meal replacements are manufactured in Corby, which is a zero-landfill site with all waste products either sent for recycling or transferred into energy from waste reprocessing
  • More than 350 million products have been manufactured in Corby since 1986
  • 90 per cent of all product manufacture takes place in the UK
  • In recent years, the UK operation has won 13 awards across the food manufacturing, export trade and direct selling sectors
  • 2007 saw the introduction of a lactose-free range, which includes a delicious range of shakes, soups and meals
  • In 2013 the company won the Queen’s Award for Enterprise in International Trade
  • Approximately 35 per cent of everything produced in the UK is exported
  • The first ever country exported to was Denmark
  • The company’s biggest international market is Holland
  • The company’s newest international market is New Zealand
  • As well as an in-house medical team, The 1:1 Diet by Cambridge Weight Plan employs a nutritionist
  • Recent medical research proves what we always knew – that one-to-one support and meal replacement diets are the most effective way to lose weight
  • In the last financial year, the company sold more than 20 million servings containing cocoa/chocolate 
  • 17 million bars/bites were sold worldwide in 2018
  • Current bestselling products include Salted Caramel Bites, Cookies and Cream Bar, and Peanut Crispy Bar. 
  • Our Salted Caramel Bites sell twice as many as our next best-selling product
  • The 1:1 Diet by Cambridge Weight Plan is our new brand name, which emphasises the unique one-to-one support provided by Consultants to dieters
  • Cyprus switched to the 1 to 1 Diet brand on 9th March 2020

The 1:1 Diet is 35 years young

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